Everyone knows “Angelic Pretty”, but there are a lot of other Japanese brands that are older or less well known. Some of these are just Lolita adjacent, so they are less well known because of that. Some are indie, some are closed. Anything that newbies ask about is included, even if it’s not really super obscure. This is permanently a work in progress.
probably an event, chantilly was the main participant. They also had a webshop
Sold in flasco, other shops. An*Ten*Na was a shoe brand that made lolita and alt fashion shoes. The taobao shop An*Tai*Na makes replicas of An*Ten*Na (and other brands) shoes and is named after this brand.
Junior’s brand (130cm-160cm) from the same company as mezzo piano. Was featured in nene volume 1 in 1995. Founded in 1989.
indie brand, designer is ツヤカ (Tsuyaka).
” ロリータファッションを紹介・販売しています。傾向としては、白・ピンク・赤系統のかわいい系で作製しています。まだまだ未熟ですが、よろしくお願いします。 “
Indie brand, opens for orders periodically and then takes MTO orders. Well known for bat headdress.
In early GLBs pre 2004?
Baby Secret Love
TBA – Related to Parfait magazine
Appears in Fruits and other 90s magazines
Bisque Doll / ビスクドール
Early 2000s indie brand
Blanche Neige / l’Oiseau Bleu
“I would like to make clothes that make you feel elegant when you wear them. It is a calm sweet loli type and is not flashy.”
June 28th, 2002 was their 1st anniversary.
Carina e Arlequin
Indie brand / select shop. First shop opening in 2003 was “presented by Pretty and Atelier Pierrot”. Osaka shop opening on Atelier Pierrot site says they are the sister store to Atelier Pierrot.
Laforet Harajuku Shop: 2003.09.05 – Jan 24th 2005
Utsunomiya Shop: Dec 18th, 2004 – (Became AP Utsunomiya?)
Osaka Shop: April 29th (2005?) – August 24, 2005
- Osaka Opening information (AtePie)
- Opening information (Pretty)
- Old web site
- I think one of their stores became an Angelic Pretty store?
- Osaka Shop Blog
- Blouse / Blouse / Jabot / OP / Past WW Sales
- Listed as a “pretty” shop on the back of Pretty 2006 Catalog
- Treated as being the same as AtePie in GLB 22
Chantilly Mimidy / Enchantic Enchantilly
Cornet was a small brand which had a lolita line called Shotgun Wedding. In January 2010, the shop manager/designer, Tom, announced that Shotgun Wedding would close as soon as the final pieces sold. The webshop closed that month. The brand is known for old-school styled pieces with bold white detailing. Items were typically factory produced in small numbers, and were well regarded for being durrable and having a lower price point than some of the larger brands. It was a popular brand for new lolita in Japan. Prior to Cornet/Shotgun Wedding, the designer, Tom, ran the brand GARAUS.
- Mirror of info from a yahoo question
- Mirror of info from the Cornet Mixi Community
- Cornet Research Tumblr
Indie brand. Their website lists a founding date of 2001 and remained online for several years past the last update in 2004.
Cute Cute World
Dolly Of The Nightmare
“We make various things such as Gothic, Lolita, Classical, Japanese Gothic Lolita, and Punk”
Favril Hearz / ファヴリル ハーツ
Bold rock / punk rock accessories / jewelry / metalworks.
First of May
indie brand, currently sold on the Physical Drop site from time to time. Designer is named Shion.
Select shop, sold a number of brands like Ange・ATELIER BOZ・Angelic Pretty ・ an＊ten＊na・Innocentworld・Na+H ・ OH LA LA・GALLOWS HUMOR 6676 ・ ZAZOU PLANET・SUPPURATE SYSTEM ・ SCHWARTZ SCHMETTERLING・Juliette et Justine ・ Seraphim・Heart E・Victorian Maiden ・ VISIBLE・BLACK more DARK・MARBLE・Mt.Mas ・ METAMORPHOSE・Larmes de Angel・Le-fluy
Fried Chicken (shoes) / フライドチキン靴
hatimitusyrup / Honey Syrup / 蜂蜜シロップ
Indie brand started in 2003
Sold at Pretty
Closed in 2006
Was worn by Mana-sama
- A piece in this wardrobe post
- Old website
- In early GLBs
★★ We sell cute clothes that can be worn by Lolitas, princes, and adults at reasonable prices. From handmade items to imported items, dresses, JSK, skirts, long skirts, drawers, tiaras, etc … We have a wide selection!
★ 1 blouse and 2 cut and sewn items have been added! (2/11)
★ 2 spring cardigans and 1 blouse have been added !! (2/7)
Featured on and off in the GLB, shared a shop with Visible.
田園詩 / Rural Poem / Denenshi
Also may get translated to rural poetry / pastoral poetry
magazine by the designers of Baby Secret Love. Short run in the early 2000s, I’ve never seen it for sale secondhand online.
Brand started by Kato-san, co-founder of Metamorphose
Select shop that sold multiple brands. Continued to sell multiple brands into the early 2000s. Eventually switched over to just selling their own brand, Angelic Pretty.
Nene Volume 1, 1995 – Translation / scans by Tinker Bell:
“The products Pretty deals with are mostly indies items. Because the hats and accessories are handmade there is not a large stock. So if there’s something you want, they are one of a kind so it might be that you can’t get them. But, the good thing about this place is that they take in regular customers’ ideas and hopes, and make clothes that they would like. So, if you become close with the shop manager, you can definitely get something. You can order not only clothes but small items and accessories.”
A sweet lolita site with a black and white tone. The concept is elegant and cute.
We sell drawers, headdresses, dress hats, bags, panniers, etc. at reasonable prices, so please feel free to come and visit us.
2/9 Fluffy white pannier, princess sleeve blouse, faux fur cape, etc. have been uploaded
Route: C +
At Route: C + <Route Sea Plus>, we make pop and cute goth items as you like while the wind blows.
We have a wide range of items, mainly cloth items such as ties, earrings, rings, collars, and other accessories. Please come to play
Lolita line of the brand Cornet, see Cornet
“We mainly manufacture and sell head-related accessories such as dress hats and headdresses.”
Was carried in select shop Flasco
Haven’t the foggiest, but she mentions it in this page about Rural Poem
Small design studio that made bags and hats for Putumayo. Still takes (MTO) orders for pieces. They also seem to sell Blythe stuff.
Started by a fashion student who split a shop with another student started Marble
- A piece in this wardrobe post
- Featured on and off in the GLB
“This is the page of Wild Rose, a Lolita online shop. Trying to make clothes that suit the image character OJP With TAWAKUN and La Vie en rose who wants to sympathize with it and design It is a brand that is active by JP-chan himself.”
wotoginokuni Shinigami Alice / ヲトギノクニノシニガミアリス
Mainly made doll clothes
Looking for an old, obscure brand? Try checking this old directory site.